branding technologies branding concept branding identity branding strategy branding marketing
There are a lot of things that were developed by internet marketers, or by people working on the internet and are not directly applicable to real world or real objects. However, a big bulk of the strategies which work are based on traditional branding strategies.
Some of these branding strategies include:
The internet is all about data. Whenever you go to any website, this is considered as a single piece of data. When all of this data is collated and analyzed, it is possible to study a person from the point of view of habits. From these habits predictions become apparent.
When an internet campaign includes you as their target, it means that they already know how you would react given a specific set of stimuli or content. They only need to show content where you would react to their satisfaction.
Again, due to the large amount of data collated, each visitor can be treated as an individual. Personalizing a campaign gives betters responses and positive results.
Customer management system migrations offer the website owner a controlled environment, where the data set is composed of customers or potential customers. Migrating these from one data set to another would result in identifying any changes in behavior.
Customer lifecycle management/journey:
In traditional marketing, there is such a thing as customer lifecycle. Basically, it means that a customer will start from being a prospect, to becoming a buyer, and then back to being a prospect, ad infinitum. It is the internet marketers job to hasten this process by making the buying cycle shorter.
Abandon cart recapture:
One of the problems of real supermarkets is that when a cart is abandoned, these are usually left alone until closing. The buyer does not go back. With e-commerce, there are proven ways to bring back the customer to the cart and continue the transactions.
If you were a pizza stand, your target customers are within an immediate area. Your website campaign would also be within the target area. It does not do well to have people in Boston see an ad for a small local pizza shop in Detroit.
Multistep landing pages:
The landing page is where all the magic happens. It caresses the customer, it urges, goads, and cajoles the visitor to buy, and then it up-sells. There are multiple stages in a single landing page.
These strategies are evident, and it is important to keep the website name always in mind, and being repeated like a mantra. These branding strategies do not sell a product. They sell the name. When name recall finally occurs, the sales process for items under that brand becomes a breeze.