android and ios development
mobile app development ecommerce development game development cross-platform development android and ios development
Mobile App Development
No Longer Limited to Ecommerce and Game Development
Mobile app development is not limited to internet marketing and game development. There are other ways that companies have made use of mobile apps. For developers, the challenge is to offer a range of products and services which will meet the challenges of app development.
There is one reason why Nokia was never able to penetrate the Japanese market. This was before the smartphone and during the time that Nokia was the largest manufacturer of cell phones. The reason was that Japanese feature phones had a lot of apps which were developed by the manufacturers for specific clients.
Android: Develop for Volume
Compared to those times, smartphone developers today have it easy. They only need to have development teams for iOS and Android. App developers have to be able to develop for Android because it is the most popular smart phone operating system. Android has the largest market share and it is supported by the most number of phone makers.
iOS: Develop for Profit
On the other hand, app developers should also release iOS versions of their apps. You cannot ignore Apple because even though iOS is only the second most popular operating system in terms of volume, it is also the most profitable. It is so profitable that fully iOS represents 105% of all profits in smart phone sales.
It is all about Location, Location, Location
The internet is too big. However, the majority of all possible clients are smaller than that. They may have no need to access or penetrate the whole internet. As companies, these would have brick-and-mortar stores. These physical shops can be represented on smartphones via apps.
Geolocation services do not just allow navigation from one point to another, or make use of a map. It can also be used to signal proximity to a location. Most customer specific apps would need geolocation services.
Gaming the Office
One of the most popular use of mobile apps is in gamification. This can be used to train new personnel, or to simulate workflow. This can be used for assembly lines, as well as document flow in an office. Gamification can be used to set and clarify office procedures to improve efficiency.
Width, Depth and Breadth
Apps are not limited to accessing the internet or for games alone. There are other ways that apps can be used for different kinds of purposes. They can be used for internal purposes, or for customer access, or even for ecommerce and customer management systems. App development has proven to be more encompassing than other computer development because it uses almost all technologies before it, and it uses a hardware end-user tool, the smartphone, which is ubiquitous by nature.
M-Commerce and WAP
M-commerce is the next phase in electronic commerce; consumers are now able to connect to the internet anywhere they are with the use of WAP. Phones with web-ready-micro-browsers have made it very easy to offer services like retail, information delivery like news and traffic updates, and mobile banking and bills payment. E-commerce and online transactions have paved the way for the rapid growth of m-commerce. Every day, more and more users transact their business using their mobile phones. Users are now able to conduct their business with ease and convenience of using their smartphone or tablet.
Advancing M-Commerce with Smartphones
With our ever-changing and continuously improving technology, there are now huge a number of phones that are enabled for m-commerce, and the functionality of these devices has been growing exponentially. Mobile users are now able to seamlessly purchase items using their phone, call for a rental car, and conduct business just with their wireless mobile device. Social media has also contributed to the quick rise in fame of m-commerce by adding a “BUY” button in their mobile friendly platforms.
This has made things even more convenient, especially with content being delivered faster. There have been numerous predictions stating that m-commerce will even be greater than desktop-based e-commerce because of the portability and flexibility it offers. This trend has made e-commerce the rising star in today’s business environment.
Proximity and Geolocation
With mobility and geolocation, m-commerce makes it easier for businesses to target their customers based on proximity. This gives business a way to reach their customers faster, and also gives rise to “showrooming.” Customers can now visit stores and check out the products they have seen online and gather information to make better purchasing decisions. Consumers and business now have a quicker way of connecting with each other and getting transactions done online no matter where they are. Shopping and paying your bills has never been this easy.