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Responsive Web Design
The Need for Responsive Designs
Responsive web design came out of the need by web designers to come up with different designs to fit the different target devices. The design should also be able to keep up with the growth in diversity of these devices without the need to re-code or develop new code for each device, screen resolution, aspect ratio or orientation. Having multiple formats per site is impractical especially when the developer does not know beforehand the screen specifications of new mobile devices. However, if web pages do not load right, the page will be unreadable, and the website will suffer the consequences of losing visitors. This need led to the development of a new concept called responsive design, where the page can change according to the device, platform, screen size, orientation, and resolution. Simply put, a web layout with four columns should be able to automatically change to two columns, or even one column, when viewed by a different device, without the need for additional code.
Readability Across Platforms
Responsive web design is another alternative to creating different website layouts and is completely different from creating other web design versions. This is a more logical approach as opposed to the impractical idea of creating different layouts for every device and platform. Having a single responsive website that adapts instinctively to the device is simple and cost effective and makes your website look good no matter where or how it is viewed.
According to studies, there is a 60% chance that visitors will lose interest in a website that is very difficult to navigate when using a mobile device, and there is a 67% chance that consumers will buy from a product when the site is mobile friendly and easy to use. Responsive websites are more effective than a mobile-only design since all you need is one responsive web layout that will transform faster and respond better than a mobile site. Besides, you would also need a desktop view paired to the mobile view which takes a bit longer to load which might cause visitors to abandon the site. With a responsive web design, you will be able to save on cost and time spent in the development, load faster, and perform better than a desktop view or mobile view. The flexible layouts, media queries, and flexible media will create a dynamic webpage that will be convenient for viewers and provide more options in navigation including pinch zoom.