SEO services

content marketing services

SEO methods services

website ranking services

keywords services

SEO services content marketing services SEO methods services website ranking services keywords servicesSEO services content marketing services SEO methods services website ranking services keywords services

SEO and Content Marketing

K8 Applied Innovation provides Search Engine Optimization (SEO) and Content Marketing Services to help increase the visibility of your website. Optimizing your website so that search engines will rank them highly increases your visibility to potential customers in order to win more business. Improving your website’s rankings can be achieved through a combination of SEO methods and the production of quality content that keeps SEO and marketing in mind. SEO methods are more technical in nature, while the content marketing side is more creative. Both are fundamental for your business to boost its online presence. Additionally, in today’s society, people enjoy an enriched user experience, particularly through widely available video content. In fact, according to Hubspot, video is projected to claim more than 80% of all web traffic by 2019. By utilizing K8 as your video content marketing experts, we can help enhance the experience of your website, often leading to increased conversions and repeat visitors. As search engines go through webpages, they ‘pick up’ on certain criteria that allows them to index and rank all of those webpages according to whether or not they have ‘scored’ well. These criteria are within the content and the structure of your website. For example, the use of  appropriate headings and sub-headings are examples of these kinds of criteria, but they are just the beginning. There are also metadata for content and images in the back-end of the website, appropriate linking in the content, and the use of keywords. This is a piece of common ground that SEO shares with Content Marketing, as the use of keywords helps search engines to appropriately categorize your webpages and rank them according to how they are used throughout your content.

Key Examples

  • Keywords
K8 Applied Innovation helps you to determine the keywords that will push your company to the top of search engine ranking. Keywords are important because they are ‘picked up’ by search engines as they categorize and index webpages.
  • Linking
K8 assesses your content for the use of links to identify whether you are leveraging external and internal linking as much as possible to improve your website’s dynamism and visibility. Content marketing demands not only high quality, but also consistently good content. This is the only way people will keep coming back to you: you must be able to provide value – whether for information or entertainment. You must also come up with great content on a regular frequency. Search Engines thrive on fresh, high-value content which means content marketing efforts can NEVER stop. To implement effective SEO, there must be great quality content; and for content to be effective, it must follow SEO best practices and techniques. Together, SEO and content marketing are an unbeatable combination!