content marketing services
SEO methods services
website ranking services
SEO services content marketing services SEO methods services website ranking services keywords services
SEO and Content MarketingK8 Applied Innovation provides Search Engine Optimization (SEO) and Content Marketing Services to help increase the visibility of your website. Optimizing your website so that search engines will rank them highly increases your visibility to potential customers in order to win more business. Improving your website’s rankings can be achieved through a combination of SEO methods and the production of quality content that keeps SEO and marketing in mind. SEO methods are more technical in nature, while the content marketing side is more creative. Both are fundamental for your business to boost its online presence. Additionally, in today’s society, people enjoy an enriched user experience, particularly through widely available video content. In fact, according to Hubspot, video is projected to claim more than 80% of all web traffic by 2019. By utilizing K8 as your video content marketing experts, we can help enhance the experience of your website, often leading to increased conversions and repeat visitors. As search engines go through webpages, they ‘pick up’ on certain criteria that allows them to index and rank all of those webpages according to whether or not they have ‘scored’ well. These criteria are within the content and the structure of your website. For example, the use of appropriate headings and sub-headings are examples of these kinds of criteria, but they are just the beginning. There are also metadata for content and images in the back-end of the website, appropriate linking in the content, and the use of keywords. This is a piece of common ground that SEO shares with Content Marketing, as the use of keywords helps search engines to appropriately categorize your webpages and rank them according to how they are used throughout your content.