social media ecommerce
social media analytics
social media content
social media networking
social media marketing social media ecommerce social media analytics social media content social media networking
Social Media and Social Networking are a Natural Fit for Ecommerce
Businesses capitalizing on ecommerce have started to tap into the social networks to attract more customers and gain more website traffic. Social media now-a-days not only connect friends and family but connect consumers to businesses, and service providers to customers. Members of these networking sites use the internet to scout, review, and read product comments for a more informed decision before acting on anything.
Social Media Marketing
When taking on this social media marketing tactic, there are three important items to look into:
- Social content distribution
When posting on social media, it is not all about what you post, but it is also about how you post them and how often they are posted. Posting on social media gives ecommerce a targeted audience per platform. Each platform (social media or social networking site) will have different formats and call for different frequency. The marketing mix should always be relevant and up to date to be competitive in ecommerce. Posting content and distribution should always be consistent and regular to drive more engagement and traffic.
- Social media analytics
Posting is not enough. The other side of the social media marketing tactic is crunching the numbers. Strategies can be improved and be more targeted to improve brand awareness that will drive more traffic when the overall website performance is looked into. Analyzing the number of conversions and customer interactions brought by each social media site, we are able to determine what is working and what needs to be improved and what we need to improve on.
- Social media content
When posting on social media sites, it is not necessary to keep posting about your business. You do not need to do a hard sell. Instead, it is recommended that you “jab, jab, straight.” You can post light interesting materials which are not related to your product or service. These are posts which will be shared by your followers. Every so often, you can post call-to-actions, appeals, and other marketing copy for the hard sell. More people will subscribe or follow you, and your followers will also pay more attention when you hit with a hard sell.
Social media is a quick way to find a niche. However, handling social media requires some skill and paying attention to details in turning followers to customers.