web design

user experience UX

user interface UI

user experience designer

user interface designer

web design user experience UX user interface UI user experience designer user interface designerweb design user experience UX user interface UI user experience designer user interface designer

Web Design / User Experience

Web designers have a lot of training when it comes to visual design and its creative concepts, color theory, typography, icon development, infographics, interactivity, and diagrams. They have a very broad aim but there are two main concepts that they spend a lot of time on, User Interface (UI) and User Experience (UX). Both are very crucial when it comes to designing a website and they work hand in hand, but are very different from each other.

UI: Making a User-Friendly Site

The User Interface Designer’s job is to create the layout, and the look and feel of the website. They design every inch of the site and envision how users are supposed to interact with the website and makes sure that the path is according to the design layout. They are tasked with infographics, use of icons, sliders, and tools, control knobs, and typically creating a cohesive style with consistent design, across the products. The UI designers are more into the minute aspects of the design and how it reacts and conveys responses back to the user. It includes the colors, navigation, button design, and making sure that the user does not get lost in the website.

UX: Getting the Visitor to Buy

The User Experience designer is concerned with the total feeling and satisfaction of the user while interacting with the site. When we say experience, it all boils down to utility, ease of use, system value perception, and task performance efficiency.

UX is all about the user and user-centered designs justify the importance of designing a website that will greatly increase the customer’s overall experience, interface quality, and total satisfaction. UX is very important with e-commerce. As they say first impressions last, and the stunning first impression of a website gets users to stay, browse around and then come back.  The best UX contributes to the company’s’ credibility and provide customer satisfaction, fast check out process, increases exposure and performance, reduce resource burden, increase sales, and pleasant customer experience that leads to purchases and repeat customers.